What To Do About Mobile Application Development Before It’s Too Late
As the market for iPhone, iPad, Android, BlackBerry, Windows Mobile and applications warms, more and more companies turn away most of their attention and investments towards this “next big idea of mobile applications.” These are five most important points of mobile application development.
1. Business Overview: If you have an idea that could make for a good mobile application, you must first consider whether another application on the same idea / similar already exists. Determine how you can differentiate and improve your idea. Understand if there is a need for the application you plan to develop. In addition to validating your design, if the development of this application is a good choice for your business strategies, management, and you’ll be able to recover the investment for the development of this application.
2. Target Audience: Whether you are developing application for your internal business use, used by other companies, or use by individual consumers, you should have a good understanding of who your target audience. This will help you design and technology decisions for your application. If you are targeting global audience, you may also have to consider making your mobile multilingual application.
3. New Technology Selection: With mobile client applications, you can not develop a single application that can run on all mobile platforms. Each mobile platform is different applications that are developed only run on specific technologies. So if you develop an iPhone application, you can not run the same application on Android, Blackberry, or Windows Mobile platforms. This is why it is important, before starting to develop applications, you select a mobile platform for your application. If your plan includes mobile application development for multiple platforms, make sure that you architect your application correctly to reduce the effort and costs of initial development and ongoing. More importantly, determine if you really need to develop a mobile client applications that are specific platform or web / mobile Web application site that are more universal and could work on all smart phones.
4. Time Consuming: When there are thousands of companies that try to tap into the booming market for mobile applications, it is essential that you advance in your mobile development project on time. If not, chances are that someone else can beat you in launching an application with the similar concept and could rapidly exploit your potential customer base. When it comes to launching a mobile application, good timing is essential to maximize the return on investment.
5. Costing: Just like any other product, you must ensure that the prices for your mobile application is right. Search on the price of other similar applications, determine how valuable your application will be for consumers, and understand your total cost of ownership for building, launching and maintaining your application. Consider offering your mobile applications for free or a reduced price for a short period of time to attract more buyers.
Bonus Point: Marketing – After launching your application, it is important to market and improve its visibility to your target audience. Without marketing efforts, your application may be buried under the pile of thousands of applications poorly potential gains. Marketing your application on social media sites, search engines, and offer it for free for a short period of time should help to increase its consumer base. Be sure to listen to feedback from users of the application will provide and integrate it in your future development plan.