Google Penguin 2.1

Matt Cutts, Google’s head of Search Spam announced on twitter, “Google unleashes Pengion 2.1 (4th October, 2013).  Affects ~1% of searches to a noticeable degree.”

Being a late night Friday release and checking the signs of this at around 9 AM EDT in the morning of 5th October, it doesn’t have much chatter to cover yet. I suspect over the weekend the forums will light up. Some of the early stats that we might check will be a big hit hopefully.

The fifth confirmed release of Google’s “Penguin” spam fighting algorithm is now live. That takes it number 5 by our count, but since this version is a slightly improved version of Penguin 2, Google is itself calling it Penguin 2.1. We’ll show this through the previous updates list.

Previous updates:

Here are the confirmed releases of Penguin to date:

• Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)

• Penguin  2 on May 26, 2012 (impacting less than 0.1%)

• Penguin 3 on October 5, 2012 (impacting around 0.3% of the queries)

• Penguin 4 or Penguin 2.0 on May 22, 2013 (impacting 2.3% of the queries)

• Penguin 5 or Penguin 2.1 on October 4, 2013(impacting around 1% of the queries)

Cutts who is a Google’s distinguished Engineer explains, “It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”

Penguin 2.1 is the first update to second-generation Penguin algorithm designed to target web spam. If talking about Penguin 5 and calling it Penguin 2.1 hurts your head, believe us it hurts our too. But then you can put the blame on Google itself. We believe that no  matter how “big” or “small” an update might be, we would prefer to give it the next number on  list like Penguin 1, Penguin 2, Penguin 3 and so on.

What is Penguin? And how do I deal with it?

For all those who are new to the entire “Penguin” concept, Google Penguin is a code name for Google algorithm and part of Google’s overall search algorithm that periodically searches for sites that are suspected to be spamming Google’s search results but somehow still ranking well. In particular, it tracks down sites that may have purchased paid links.

Once you’re hit by Penguin you’ll see a marked drop in traffic that begins today or tomorrow. In order to recover, you will need to do things like disavow bad links or use manual power to have those removed. Filing any kind of reconsideration request doesn’t help and it is merely time wastage because Penguin is an automated process. Until it checks what it expects to be removed is removed, it doesn’t let you recover.

If you were already hit by Penguin in the past and have taken proper measures that hopefully meant to fix it, then today and tomorrow are your days to watch. If you see any kind of improvement in traffic, that’s when you can sit be and be sure that you have escaped Penguin.

We believe, “Yes, this will really shake up the web for the next couple of days/weeks and as always we shall keep our eyes and ears for feedback on this.”

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